Dunedin is set to join the world in leading change in the fashion industry!
We are very proud to announce our successful bid to open a community pop-up space in central Dunedin in April, 2017, through the Urban Dream Brokerage project.
“Urban Dream Brokerage provides space for new ideas in our cities, assisting in urban revitalisation. This year, [Just Atelier] created a colourful and unique experience in the heart of the city to engage the community in socially and environmentally positive fashion initiatives. UDB is delighted to hear that they wish to return and extend their project in 2017. This will allow more community the opportunity to participate in their fantastic project.” Tamsin Cooper, Dunedin Broker.
The pop-up project, called ‘Unstitched’, will be New Zealand's largest community event as part of the international campaign Fashion Revolution. The campaign aims to bring people together from around the world to use the power of fashion to change the story for the people who make the world’s clothes and accessories.
Unstitched will be a positive space for everyone in the community to engage with the ideas that fashion can be made in a safe, clean and beautiful way. It’s about ‘unpicking’ the misconceptions about fashion, such as: fashion is inherently exploitative and that sweatshops are necessary; that ethical fashion is boring and inaccessible; and that there is nothing consumers can do to have any impact on the world's 2nd largest industry. Unstitched will give everyone the opportunity to not only learn about the issues in the fashion industry, but to get involved in activities that ‘make every stitch count’.
Unstitched will run from the 1-30 April and include a diverse program for all ages to engage in repairing, restyling or upcycling garments. Organisers are interested in hearing from any local textile artists or craftspeople who are interested in leading a workshop.
Initial funding for this project has been granted through Creative NZ’s Creative Communities grants scheme, and through the DCC Community Grants scheme. Early next year the public will have a chance to be part of bringing the project to life through crowd-funding with Boosted.
“We are particularly pleased to hear that Just Atelier are planning to have the space open for a month, as there is a great opportunity to share the message more widely this time around and have extra workshop times available for participants. We thank Just Atelier for their hard work in promoting sustainable fashion, buying local and minimising waste, and look forward to another successful Unstitched event.” Ashlea Muston, Keep Dunedin Beautiful Coordinator
For more information, see out Unstitched event page
Late last year, the news came of a new opportunity for creative entrepreneurs to revolutionise the central city!
Wellington originated imitative Urban Dream Brokerage appointed one of my favourite people: Tamsin Cooper, as the Dunedin Broker to match landlords with empty retail spaces with creative entrepreneurs with community centred ideas.
This was a perfect opportunity for us to bring our work around the social, environmental and economic issues of contemporary fashion into the public eye, and, most importantly, empower everyone in our community to do something positive towards change.
We also wanted to highlight how people can connect with others all over the world, to show how local initiatives can lead to international change. Through UK based organisation Fashion Revolution, we gained access to brilliant resources, and by timing our pop up event to coincide with international Fashion Revolution Week, we could add our voices to the thousands from all over the world.
Thanks to Urban Dream Brokerage and the DCC Property Management team, we secured the former June Walls/Eprende fashion store, just north of the Octagon.
It was a brilliant location for welcoming visitors from throughout the city, as well as those from further afield.
Thanks to amazing sponsorship and support, we were able to revolutionise this space into a colourful, inviting and interactive space to learn and create.
It was very encouraging hearing from 99% of people who came through our door about their desire to move away from ‘disposable fashion’ and bring their personal values into their wardrobe choices.
We also heard familiar stories of what prevents people from making the choices they’d like to: Access, knowledge, and affordability are key barriers that everyone working in the ethical fashion industry is working to overcome.
Our combination of resources from Fashion Revolution, and opportunity for people to get hands on with mending and making their own items, was a great start in addressing these issues in our community.
We are enormously grateful for the support of Tamsin and the UDB team, Dunedin City Council staff, Fashion Revolution, Trade Aid (for their amazing tea and coffee!), Bernina Sewing Centre (for making sure our machines were ship shape), Revival Foods (divine zero-waste catering), Restore recycling centre (fabulous aprons and sewing supplies!), and everyone who donated their time, effort and expertise to helping us complete this amazing project.
Will we do it all again? Watch this space!
On with the Revolution!
Do check out our brilliant sponsors!
If you missed out visiting us at UNSTITCHED, you can still get in on the action and make your wardrobe Awesome!
Its a pain having to dip into the budget and replace items when they start to show wear and tear. Maybe a hole; maybe pilling; maybe seams that can't keep it together.
The art and creativity of mending has become a bit of a distant memory for most of us, but it's experiencing a revival around the world as people realise there is an alternative to making do with cheaply made, mass produced items that have no real character and even less staying power.
For the past year we've been showing people of all walks of life how mending can not only save a garment from certain land-fill, it can be a way of putting your personality into something through visible mending. Old flaws really can become favourite features!
The group continues to grow, with a great mix of projects and people. We love how people from all ages and walks of life can relate to getting a sewing needle in their hands!
As the winter closes in, we expect to see many more gloves darned, jackets re-fastened and jeans patched!
If you have an unfinished project lurking in your corner, and aren't sure how to finish it, or perhaps just struggle to make time and find the space and tools, we can help!
Pop in for a quick hello, or join us the afternoon. If at all possible, we do recommend booking (on our facebook event page, or by clicking here), to make sure we will have enough space…and tea-cups.
2nd Saturday every month, between 2-5pm, at our base in Trident House, 88 Vogel Street (beside Vogel Street Kitchen).
Donations of items for afternoon tea; sewing fabrics and notions; patterns and books; ...and money towards the power bill gratefully received.
Just Atelier is the brainchild of ethical fashion duo Fi (Clements) and Fiona (Jenkin).
behind the scenes