Late last year, the news came of a new opportunity for creative entrepreneurs to revolutionise the central city!
Wellington originated imitative Urban Dream Brokerage appointed one of my favourite people: Tamsin Cooper, as the Dunedin Broker to match landlords with empty retail spaces with creative entrepreneurs with community centred ideas.
This was a perfect opportunity for us to bring our work around the social, environmental and economic issues of contemporary fashion into the public eye, and, most importantly, empower everyone in our community to do something positive towards change.
We also wanted to highlight how people can connect with others all over the world, to show how local initiatives can lead to international change. Through UK based organisation Fashion Revolution, we gained access to brilliant resources, and by timing our pop up event to coincide with international Fashion Revolution Week, we could add our voices to the thousands from all over the world.
Thanks to Urban Dream Brokerage and the DCC Property Management team, we secured the former June Walls/Eprende fashion store, just north of the Octagon.
It was a brilliant location for welcoming visitors from throughout the city, as well as those from further afield.
Thanks to amazing sponsorship and support, we were able to revolutionise this space into a colourful, inviting and interactive space to learn and create.
It was very encouraging hearing from 99% of people who came through our door about their desire to move away from ‘disposable fashion’ and bring their personal values into their wardrobe choices.
We also heard familiar stories of what prevents people from making the choices they’d like to: Access, knowledge, and affordability are key barriers that everyone working in the ethical fashion industry is working to overcome.
Our combination of resources from Fashion Revolution, and opportunity for people to get hands on with mending and making their own items, was a great start in addressing these issues in our community.
We are enormously grateful for the support of Tamsin and the UDB team, Dunedin City Council staff, Fashion Revolution, Trade Aid (for their amazing tea and coffee!), Bernina Sewing Centre (for making sure our machines were ship shape), Revival Foods (divine zero-waste catering), Restore recycling centre (fabulous aprons and sewing supplies!), and everyone who donated their time, effort and expertise to helping us complete this amazing project.
Will we do it all again? Watch this space!
On with the Revolution!
Do check out our brilliant sponsors!
Just Atelier is the brainchild of ethical fashion duo Fi (Clements) and Fiona (Jenkin).
behind the scenes