FRAMED | Fashion Insight will be a unique opportunity to see the glamour behind the scenes of the FASHION industry, and gain insight on the diverse inspirations, techniques and styles of established and emerging local designers.
Framed is the third showcase produced by Just Atelier as part of the Vogel Street Party, which this year has adopted the theme of ‘connections’. “This year we are celebrating all the connections we’ve made through our previous events, from photographers to choreographers to well known local designers, and enjoying adding to those with fresh faces and labels who the public may not know yet, but will definitely want to!” say Just Atelier co-founders and event organisers Fi Clements and Fiona Jenkin.
This year's showcase welcomes a diverse spectrum of local designers: Senorita AweSUMO; Gemma; Aunty; Darlene Gore; and Ami Ana. Emerging labels Alchemi; Steep Street; Bubblegum Industrial; Monica Toretto; Terra Firma. With local artists Outsider Upcycled and Crown Me By The Sea.
Designers will be showing their work on a catwalk, as well as in photo shoots, and through displays of their design process in a special exhibition space. It is an all-inclusive opportunity to gain experience and resources to grow their businesses.
The public will gain valuable experience with unique insights into the ‘real world’ of fashion, with all backstage activities open to view.
“The aim is to show the public that fashion isn’t all fantasy. It is something that each and every one of us engages with in some way everyday. We can forget or take for granted the hard work and creativity involved. It’s good to be reminded that we share the stories of the real people who made our clothes as we wear them.”
Thanks to the generous support of Creative NZ through the Creative Communities Grants scheme, the event is free for all designers and the public.
Framed fashion insight is open to the public during the Vogel Street Party on the afternoon of Saturday 8th October from 3pm, in the new Granary redevelopment in the Carpet Court building, 123 Vogel Street.
Just Atelier is the brainchild of ethical fashion duo Fi (Clements) and Fiona (Jenkin).